![]() ![]() So where is your blue ocean? You actually don’t need to look any farther than the HVAC systems you’re already servicing. Improving soft skills and nice touches like wearing booties will only get you so far. Here dealers compete mostly on price, with virtually the same exact equipment.įurthermore, u nfortunately, without education, to typical customers a furnace, is a furnace, is a furnace. Sound familiar? For decades, our industry’s red ocean has been the Low Price Swamp. Products become commodities, and cutthroat competition turns the ocean bloody.’ As the market space gets crowded, prospects for profits and growth are reduced. ‘Here, companies try to outperform their rivals to grab a greater share of existing demand. ![]() Chan Kim and Renee Mauborgne, “Blue Ocean Strategy,” redefines how companies should look at their markets and how they approach them.Ī ‘Red Ocean,’ on the other hand exists where ‘industry boundaries are defined and accepted, and the competitive rules of the game are known.
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